I have a broad range of experience in various communications disciplines including: crisis communications, positioning and messaging, traditional media and analyst relations, social media, internal communications, competitive and grass roots campaigns. I have worked in high technology, telecom, energy, consumer, non-profit and sports and entertainment. I have also had the privilege of training hundreds of executive spokespersons around the globe.
Focus areas include:
- Positioning and Messaging
- Spokesperson coaching or media training
- Issues/crisis management
- Internal and External Campaign development – identifying audiences and vehicles for reaching (including: traditional influencers such as media and analysts, but also including other advocate relations.)